Zophar's Message Domain

Go Back   Zophar's Message Domain > General Chat > Talk of the Town

Reply
 
Thread Tools Display Modes
Old 05-02-2006, 08:06 AM   #1
coolie
Senior Member
 
coolie's Avatar
 
Join Date: Jan 2006
Posts: 4,943
Default The Nintendo Revelation

Remember when we were kids (I'm talking about those of us in our 20s)? Was it a system that only boys played? It wasn't. It was a system that everyone was playing. It was pretty much gender neutral.

When I was growing up, every girl was playing NES and loving it. They weren't alienated yet. They had no reason to not like video games.

What happened?

As the NES aged, Sega entered the fray, and they marketed Genesis to a group the could count on. Boys, grade school age and teenage. Their technique was doing so well, that by the time Nintendo answered back in 1991, they had to travel the same route, or lose badly.

Nintendo originally answered with some of the same types of games from the 8-bit era, but Sega countered this, emasculating the system in countless ads.

What I'm saying, is that Sega didn't accuse Super Nintendo of being "kiddie". No, they were accusing it of being FEMININE. Something far worse to boys, esp, in the society we live in, where gays are so viciously attacked.

Think about it. Sonic was a cartoon character, and it was being marketed for children, yet somehow Mario was uncool? Why? Because Nintendo used the same methods as before, using bright colors, and thematic elements that were gender non-specific.

As each generation has passed since then, Nintendo has had a rep as being the kiddie console. The truth is, it's the feminine one. Luckily, Nintendo has decided to finally embrace this.

Fast forward to today's systems, and you'll find very little that's female friendly. Most games are testosterone fests, with unflattering portrayals of women. Games, as they were in the early 90s, are still for boys only. Gamecube, the least popular system, had more games that women might like (think Pikmin, Animal Crossing, etc.), but because the perception of video games is extremely male oriented, women have stayed away.

This is why I understand what Nintendo is doing with Wii. They are separating themselves from the pack COMPLETELY. Everything about Wii is contradictory to the 360 and PS3, and video games since 1989.

Example 1: The specs for Wii are completely unrelated to the two other new systems.
Example 2: The control scheme is unrelated.
Example 3: The NAME is unrelated. Those of you who whined about losing the Revolution name didn't get it. "Revolution" was a name that could be lumped in with the other new systems. It makes sense. By using a ridiculously different name, it simple CAN'T be confused with the other consoles.

Which leads me to the most important part of this: when Nintendo said they were making Wii for everyone, they were LYING. Nintendo isn't trying to get the boys. That segment is tapped out.

They want the girls.

They're making a system that from a marketing and control stand point, cannot be confused with XBox 360 and PS3. They aren't even playing the same sport. Wii is so different, that it can't even be compared head to head.

And this might be the crazy genius of the system: to get women to take a second look. To tell them, "This isn't one of those machines." From a marketing stand point, they are removing themselves from the machismo. They're actually trying to look as little like a video game system as possible. They're trying to look like a different experience entirely.

This is the craziness of Wii, and what we've all been missing. Analysists have written the system off because in the current model of video games, it won't sell. Adolescent boys scoff at it. It has no place in the male-focused marketplace.

But throw analysis away. It's a totally different ballgame now, with different rules. To properly analyze anything, you need all the facts. Right now, no one knows ANYTHING. Wii is an unknown quantity until it actually launches.

Basically, if Nintendo gets the girls, they get a market totally untapped.

A market that just might make them #1. Can it happen? Who the fuck knows, but it's going to be an awesome trip.

See you at E3.
<P ID="signature"></P>
__________________
coolie is offline   Reply With Quote
Old 05-02-2006, 09:23 AM   #2
mrfreeze
Senior Member
 
Join Date: Aug 2002
Posts: 1,158
Default Re: The Nintendo Revelation

Metal Slug anthology was just announced as a Wii exclusive. I was pretty much already in their pocket with the backwards emulation thing, but with this and the things I am hearing they are planning with a new Madden game, they have me sold. As a side note, I hate sports games, and haven't really played one since Baseball back on the NES. But getting to throw a controller and having the football respond depending on how you do? I'm sold.
<P ID="signature"></P>
mrfreeze is offline   Reply With Quote
Old 05-02-2006, 01:04 PM   #3
pipes
Senior Member
 
pipes's Avatar
 
Join Date: May 2003
Posts: 1,883
Default Re: The Nintendo Revelation

>They want the girls.

I see...

I remember people talking about how they could get girls playing games.
Will it work?
<P ID="signature">The pipes clangor all the time!</P>
__________________
The pipes never clangor.
pipes is offline   Reply With Quote
Old 05-02-2006, 07:32 PM   #4
Cornellius
Senior Member
 
Cornellius's Avatar
 
Join Date: Oct 2001
Location: Québec/Canada
Posts: 2,789
Default Hey girls ! Want to play with my Wii ? *nt*

nt
<P ID="signature">
</P>
__________________
My job

Industrial electronic technician
Industrial mechanic (Millwright)
Cornellius is offline   Reply With Quote
Old 05-02-2006, 07:36 PM   #5
Dark Knight Kain
Senior Member
 
Join Date: Jan 2002
Posts: 1,278
Default Hey girls! Want to play with my Super Wii? *nt*

> nt
<P ID="signature"><center>
http://dragonsbrethren.elazulspad.net/</a>
</center></P>
Dark Knight Kain is offline   Reply With Quote
Old 05-02-2006, 07:42 PM   #6
The 9th Sage
Senior Member
 
The 9th Sage's Avatar
 
Join Date: Mar 2004
Location: NY State in the US
Posts: 17,439
Default Re: The Nintendo Revelation

> They want the girls.

I don't think I would say they only want the female gamers/non-gamers out there. You just said that in the SNES/Genesis era, games started alienating women, right? If all they wanted were these women, then why bother with the Virtual Console feature (which includes Genesis games, which seems to be what you were focusing on)?

No, those aren't for the non-gamer or whatever you call it so much, that's for the hardcore people like most of us. The old school folks. I'm sure tons of other people who buy the Wii will download the games as well, but I still think that this is a major lure for us I think.

There's already been some games announced that I don't think fit in with this women-only thought either...Metal Slug like Mr. Freeze was saying (and that rules by the way...I love Metal Slug), Red Steel...a lot of Nintendo's games you can't count either way as really, they are for EVERYONE...like Mario, Legend of Zelda.

I mean, they are definitely trying to tap into 'uncharted territory' but I really doubt they want to lose their current and past fanbase either.
<P ID="signature">http://www.xanga.com/ZeldaDD


ZDD's Weblog - Nutritious and delicious.</a></P>
__________________
Just can't wait to bomb some Dodongos.
---
http://www.xanga.com/zeldadd

Twitter
The 9th Sage is offline   Reply With Quote
Old 05-02-2006, 07:51 PM   #7
thegodofhellfire
Senior Member
 
Join Date: Mar 2002
Posts: 1,295
Default Re: The Nintendo Revelation

> They want the girls.

I'd completely agree with that. But I don't think they're just after the girls. It's non-gamers generally, or long-since-alienated gamers they're after. To an extent, that's what the Gamecube was getting at, to a greater extent, that's what the DS is getting at (Brain Training, anyone?), and I think the Wii is going even further. You can fight over the adolescent male demograph all you want, but when your target demograph is the entire population, and you make a good job of marketing to everyone, and catering for everyone, you'll do much better.

Would my girlfriend ever give a second look to a PSP? No.

Did she end up buying a pink DS with Nintendogs? Absolutely.

My parents, and hers, were shown Nintendogs. Blown away in a manner Sony and Microsoft would never have managed.
<P ID="signature"></P>
thegodofhellfire is offline   Reply With Quote
Old 05-02-2006, 08:01 PM   #8
maq112k2
Senior Member
 
Join Date: Jan 2002
Posts: 1,971
Default Re: The Nintendo Revelation

I can say that they still wanted the girls with the GameCube. My sister and I will occasionally drop what we're doing and just start playing a game of Mario Party. Why? It's a fun game. Every round is different, and even though she's not a completely alienated gamer (she still plays the Sonic mega collection, and such), this isn't the only game I hear this happens with.
<P ID="signature">blasphemy. </P>
maq112k2 is offline   Reply With Quote
Old 05-02-2006, 09:08 PM   #9
soniczip
Senior Member
 
Join Date: Jan 2005
Posts: 782
Default Re: The Nintendo Revelation

> Adolescent boys scoff at it. It has no place in the male-focused
> marketplace.

Not true. I fit the criteria, I love the concept, and I'm getting one ASAP.
<P ID="signature">We port Kid Cuisine to the Playstation 2.
<img src=http://www.geocities.com/ikeeyebee/kidcuisinetotheplaystation2.png><img src=http://www.geocities.com/ikeeyebee/pkmntcg_imakuni.gif></P>
soniczip is offline   Reply With Quote
Old 05-03-2006, 06:45 AM   #10
thinkagain
Regular Member
 
Join Date: Jul 2003
Posts: 68
Default Re: The Nintendo Revelation

> No, those aren't for the non-gamer or whatever you call it
> so much, that's for the hardcore people like most of us.
> The old school folks. I'm sure tons of other people who buy
> the Wii will download the games as well, but I still think
> that this is a major lure for us I think.

abso-fucking-lutley <img src=smilies/werd.gif>
<P ID="signature"></P>
thinkagain is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT. The time now is 04:58 AM.

Contact Us - Zophar's Domain - Archive - Top

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.